International Pharmaceutical Expertise


Verdemed has a talented team of experts working in Clinical Trials, Medical Affairs, Pharmaceutical Formulations Development, and Regulatory Affairs. The company consults with a select group of experienced leaders in the pharmaceutical industry across Latin America, and has exclusive access to product suppliers in Canada, along with regulatory advisors and medical consultants across the region.

Management Team

Jose Bacellar
President & CEO

José Bacellar is uniquely qualified to lead efforts across multiple jurisdictions, having assisted a number of North American companies to expand into Latin America. He brings extensive professional experience in the pharmaceutical industry and has relevant experience in the medical cannabis industry. Prior positions he has held include Head of Business Development for Canopy Latam; Interim COO at Canopy Health (UK); Head of Business Development at ACIC Pharmaceuticals (Canada); CEO at Vetnil (Brazil); and CEO & President at Bombril S/A (Brazil).


Alex Penha

Alex brings over 14 years of experience in Canadian Capital Markets focusing in junior mining companies, including roles in Investment Banking and Equity Research and as executive officer of a number of TSX and TSX-V traded companies which he played key roles executing equity raise and going publicly transactions, along with Corporate Development strategies and M&A. His experience in mining financing, securities commission regulatory framework and network with the banking and investing communities in both Brazil and Canada bring great value to Verdemed funding strategies. Past Roles include Founder and VP Corporate Development at Rio Verde Minerals Development Corp. (TSX:RVD), EVP Corporate Development, Board Director and Audit Committee Chairman of Search Minerals Inc. (TSXV:SMY).

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Fabio Lampugnani
Managing Director LATAM

Fabio has over 20 years of international experience (Europe, USA, LATAM, Middle East and North Africa), 13 in retail and 10 in turnaround and business model innovation. As well as a well-versed and versatile executive, Fabio brings unique skills in business development to Verdemed’s team. Over the years, he has accumulated a vast experience in this area and, today, is a partner at UPF Consulting and works as a consultant with expertise in turnaround, post M&A and business development for small, medium, and large local or multinational companies


Jairo Koda
Managing Director Verdemed Care

Jairo has over 25 years of experience in the IT industry. He is a versatile professional with an academic background in philosophy, business administration and technology from GV, USP and UNESP. He has more than 18 years of experience in business consulting focused on information technology, innovation, business model development, planning and entrepreneurship. For 16 years, he has held executive positions, having gone through companies such as Unilever (CTO), SBT Group (CTO) and Bombril S/A (CIO). He also has experience in launching internet ventures, as founder of JKT Consulting and creator of


Daniela Gonzalez Ishida
Regulatory Affairs Manager

Pharmacist, graduated in Pharmaceutical Industry, post graduation in pharmaceutical marketing. 14 years of experience in Regulatory affairs in multinational and Brazilian companies. Specialized in registering of new drug products, homeopathic, similiars, specific and herbal medicines.  


Fabiana Lapa
Regulatory Affairs

Fabiana Lapa has over ten years of experience in the Pharmaceutical industry space. Pharmacist, qualified in Regulatory Affairs, Clinical Research and Business Management, she has both consulting and managerial experience. Her career developed in multinational companies and start ups such as, Adavium Medical, Mantecorp (Hypermarcas) and Bayer. During her career she had the opportunity of experiencing several functional areas including different roles and business interfaces.

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Cristina Genaro
Marketing Director

Cristina is an enthusiastic professional who owns long term vision and high level energy to empower teams to achieve goals by building a collaborative and integrated environment. She has more than 19 years experience in corporate and market strategy, team structuring, P&L, public and private market access plans, product life cycle management, advertisement campaigns and PR projects. Her main experience is in Health Care Industry such as Grupo Cimed, MSD and KCI.


Board of Directors

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Yoanna Parra Garzón
Colombian Partners Leader

Yoanna is a Colombian bacteriologist, with a masters degree in bioethics, and founder of Greenfarma in Cali, Colombia. Throughout her career, she has led several research projects and has extensive experience in managing clinical research and regulatory affairs. As a board member of Verdemed, Yoanna is the coordinator of medicinal cannabis expansion.

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Valnei Canutti, MD, MSc
Head of Medical Affairs

Dr. Valnei Canutti has a wealth of knowledge and expertise in how to conduct medical affairs in the region. He acted as Director for Latam and the Caribbean for Gilead Sciences. Prior positions include Chief Scientific Officer & EVP of Biotoscana, and Business Development Senior Director of United Medical Ltda. He is currently the CEO of Pint-Pharma in Brazil and a member of Verdemed’s Board. As a board member of Verdemed, Valnei leads medical and regulatory affairs.

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Richard Yates
Independent Board Member

Richard is an American lawyer from New York. He is an Chief Legal Officer with a demonstrated history of working in the financial services industry. Skilled in Capital Markets, Shareholder Rights, Securities Actions, Corporate Legal Advice, Enterprise Risk Management, Business Transactions, and Due Diligence. As a board member of Verdemed, Richard leads the compensation committee.


Gustavo Ribas
Independent Board Member

Gustavo is graduated in Law School from USP and he is qualified in Business Economics from EESP-FGV in 2007. CFA certification. Former partner of RXZ Investimentos, where he worked from December 2006 to February 2014, responsible for private equity investments and co-manager of the equity investment area. Founding partner and head of Mogno Capital's private equity and venture capital area.


Katia Costa
Independent Board Member

Katia Martins Costa has been Director of HS Investimentos Ltda since 2008. She is also a partner in SOPHO Investimentos and Hereditas. Vice-President of the Leo Madeiras Institute. Katia has degree in Economics from PUC SP, and she has many years experience in management and board positions as areas of IT, finance, sales, marketing, mergers and acquisitions in Brazil, Belgium, France, England and the United States. Katia has been working as advisor to different companies, such as Terra Nova (former Vanguarda Agro S.A.), between 2011 and 2016; Duratex in 2008,2009, 2015 and 2016 and Gera Maranhão (North S. A. Energy Generator) since 2009.


David Beatty
Independent Board Member

David brings 30 years of experience in investment banking principally focused on equity financing and mergers and acquisitions of power & utilities and mining & natural resource companies. He is currently Managing Director, Industrial Alliance Securities. He is the former Chief Executive Officer of Rio Novo Gold Inc. and Chairman of Rio Verde Minerals and co-founded Westwind Partners Inc.David holds a B. Comm. (Queen’s), M. Phil., International Affairs (Cambridge) and an MBA (Harvard Business School).

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Medical Advisors

Clarita Margarido, MD, MSc, PhD
Clinical Trials

Dr. Clarita Margarido is an Assistant Professor at the University of Toronto and an anaesthesiologist at Sunnybrook Health Sciences Centre. Dr. Margarido holds a Masters degree in Health Research Methodology from McMaster University. She is also the President of Obstetrical Anaesthesia at the Canadian Anaesthesiologist Society – CAS. Dr. Margarido has the educational, drug research, and medical background necessary to lead clinical trials for Verdemed.

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Regulatory Affairs Consultant


Brainlike Regulatory Strategy (Latam)
Regulatory Affairs Consultant

Brainlike develops and manages specific regulatory strategies based on proprietary product data, creating more effective and more likely access to registration with the relevant Health Authority. In addition to preparing, obtaining and maintaining marketing authorizations, Brainlike supports clients in all segments, providing advice on company legalization, certifications of good practices, training and qualification of teams, technical translations, risk analysis, approval of promotional material, support in meetings with regulatory agencies, due diligence, strategic planning, and portfolio review.


Business Partners

James McVicar
Corporate Counsel

James McVicar is a Senior Partner in Peterson McVicar LLP, a boutique law firm specializing in securities law, located in the financial district of downtown Toronto. For over 20 years he has been partnering with emerging and established clients to help them succeed. He regularly assists clients in public and private financings, mergers and acquisitions, ongoing reporting and corporate governance.

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Werner Buff
Head of Legal Affairs

A specialist in Brazilian Corporate Law, Werner has worked in renowned law firms in São Paulo, in M&A, capital markets and international contracts. Since 2002, he has taken many legal management and directing roles in large national and multinational companies. He has great experiencie with international negotiations, financial operations and treasury, tax planning, due diligence, competition law, startups, labor and union issues, regulatory law and corporate governance.


Alessandra Matarasso
Legal Counsel

Alessandra has more than 15 years experience as a lawyer. She is specialist in consulting and litigation process, providing legal guidance for big companies. She also has experience in financial operations, and she brings expertise and knowledge in corporate governance.

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Diego Casco

Diego Casco
Branding and Marketing

With over 24 years of experience in the use of innovative branding and marketing strategies, Diego Casco founded his own firm, the CASCO Agency, in 2002, in Toronto. Diego brings years of expertise and knowledge in creating and implementing a brand from the ground up.


Support Team

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Pedro Bacellar
IT Specialist

With a diverse set of experiences and a knowledge of multiple languages, Pedro brings not only technical skills but also versatility in communicating, proving to be an essential member of the support team. He is working on his Computer Science degree at the Federal University of ABC in São Paulo.