Verdemed has a talented team of experts working in Clinical Trials, Medical Affairs, Pharmaceutical Formulations Development, and Regulatory Affairs. The company consults with a select group of experienced leaders in the pharmaceutical industry across Latin America, and has exclusive access to product suppliers in Canada, along with regulatory advisors and medical consultants across the region.
President & CEO
José Bacellar is uniquely qualified to lead efforts across multiple jurisdictions, having assisted a number of North American companies to expand into Latin America. He brings extensive professional experience in the pharmaceutical industry and has relevant experience in the medical cannabis industry. Prior positions he has held include Head of Business Development for Canopy Latam; Interim COO at Canopy Health (UK); Head of Business Development at ACIC Pharmaceuticals (Canada); CEO at Vetnil (Brazil); and CEO & President at Bombril S/A (Brazil).
Managing Director LATAM
Fabio has over 20 years of international experience (Europe, USA, LATAM, Middle East and North Africa), 13 in retail and 10 in turnaround and business model innovation. As well as a well-versed and versatile executive, Fabio brings unique skills in business development to Verdemed’s team. Over the years, he has accumulated a vast experience in this area and, today, is a partner at UPF Consulting and works as a consultant with expertise in turnaround, post M&A and business development for small, medium, and large local or multinational companies
Country Manager Brazil
Nelson Margarido is a specialist in corporate finance, currently acting as a Consultant in Compliance for UPF Consulting. With his legal background, as well as CM for Brazil, he can help make strides in bringing medical cannabis products to the rest of the region. Among his prior positions are Consultant in Strategic Planning for KC&D, Partner/General Manager at Tradis – Trading & Distribution, and Partner at Sene Comércio Serviços e Negócios Ltda.
Managing Director Verdemed Care
Jairo has over 25 years of experience in the IT industry. He is a versatile professional with an academic background in philosophy, business administration and technology from GV, USP and UNESP. He has more than 18 years of experience in business consulting focused on information technology, innovation, business model development, planning and entrepreneurship. For 16 years, he has held executive positions, having gone through companies such as Unilever (CTO), SBT Group (CTO) and Bombril S/A (CIO). He also has experience in launching internet ventures, as founder of JKT Consulting and creator of mapadeacao.com.br.
Daniela Gonzalez Ishida
Regulatory Affairs Manager
Pharmacist, graduated in Pharmaceutical Industry, post graduation in pharmaceutical marketing. 14 years of experience in Regulatory affairs in multinational and Brazilian companies. Specialized in registering of new drug products, homeopathic, similiars, specific and herbal medicines.
Fabiana Lapa has over ten years of experience in the Pharmaceutical industry space. Pharmacist, qualified in Regulatory Affairs, Clinical Research and Business Management, she has both consulting and managerial experience. Her career developed in multinational companies and start ups such as, Adavium Medical, Mantecorp (Hypermarcas) and Bayer. During her career she had the opportunity of experiencing several functional areas including different roles and business interfaces.
Board of Directors
Independent Board Member
Ryan is a reputed Canadian lawyer with investments in the real estate market and the cannabis industry of California and Ontario. He owns a law firm focused on hard assets credit deals. As a board member of Verdemed, Ryan leads the audit committee.
Yoanna Parra Garzón
Colombian Partners Leader
Yoanna is a Colombian bacteriologist, with a masters degree in bioethics, and founder of Greenfarma in Cali, Colombia. Throughout her career, she has led several research projects and has extensive experience in managing clinical research and regulatory affairs. As a board member of Verdemed, Yoanna is the coordinator of medicinal cannabis expansion.
Valnei Canutti, MD, MSc
Head of Medical Affairs
Dr. Valnei Canutti has a wealth of knowledge and expertise in how to conduct medical affairs in the region. He acted as Director for Latam and the Caribbean for Gilead Sciences. Prior positions include Chief Scientific Officer & EVP of Biotoscana, and Business Development Senior Director of United Medical Ltda. He is currently the CEO of Pint-Pharma in Brazil and a member of Verdemed’s Board. As a board member of Verdemed, Valnei leads medical and regulatory affairs.
Independent Board Member
Richard is an American lawyer from New York. He is an Chief Legal Officer with a demonstrated history of working in the financial services industry. Skilled in Capital Markets, Shareholder Rights, Securities Actions, Corporate Legal Advice, Enterprise Risk Management, Business Transactions, and Due Diligence. As a board member of Verdemed, Richard leads the compensation committee.
Clarita Margarido, MD, MSc, PhD
Dr. Clarita Margarido is an Assistant Professor at the University of Toronto and an anaesthesiologist at Sunnybrook Health Sciences Centre. Dr. Margarido holds a Masters degree in Health Research Methodology from McMaster University. She is also the President of Obstetrical Anaesthesia at the Canadian Anaesthesiologist Society – CAS. Dr. Margarido has the educational, drug research, and medical background necessary to lead clinical trials for Verdemed.
Regulatory Affairs Consultant
Brainlike Regulatory Strategy (Latam)
Regulatory Affairs Consultant
Brainlike develops and manages specific regulatory strategies based on proprietary product data, creating more effective and more likely access to registration with the relevant Health Authority. In addition to preparing, obtaining and maintaining marketing authorizations, Brainlike supports clients in all segments, providing advice on company legalization, certifications of good practices, training and qualification of teams, technical translations, risk analysis, approval of promotional material, support in meetings with regulatory agencies, due diligence, strategic planning, and portfolio review.
James McVicar is a Senior Partner in Peterson McVicar LLP, a boutique law firm specializing in securities law, located in the financial district of downtown Toronto. For over 20 years he has been partnering with emerging and established clients to help them succeed. He regularly assists clients in public and private financings, mergers and acquisitions, ongoing reporting and corporate governance.
Head of Legal Affairs
A specialist in Brazilian Corporate Law, Werner has worked in renowned law firms in São Paulo, in M&A, capital markets and international contracts. Since 2002, he has taken many legal management and directing roles in large national and multinational companies. He has great experiencie with international negotiations, financial operations and treasury, tax planning, due diligence, competition law, startups, labor and union issues, regulatory law and corporate governance.
Branding and Marketing
With over 24 years of experience in the use of innovative branding and marketing strategies, Diego Casco founded his own firm, the CASCO Agency, in 2002, in Toronto. Diego brings years of expertise and knowledge in creating and implementing a brand from the ground up.
With a diverse set of experiences and a knowledge of multiple languages, Pedro brings not only technical skills but also versatility in communicating, proving to be an essential member of the support team. He is working on his Computer Science degree at the Federal University of ABC in São Paulo.